AV RoadShow

Monthly Archives: June 2014

Goldie Haulin’ Speaks: A Q&A With the Road Show Truck

The Chief and Da-Lite Road Show began April 14 with a short tour of Iowa and Nebraska before heading west. For the past few weeks, the Road Show has been heading south along the coast through Washington, Oregon and California. This week, the truck is in Las Vegas for InfoComm.

Throughout the journey this summer, Goldie Haulin’ has been a key player on the Road Show team. The truck has put on thousands of miles already to bring the latest products from Chief and Da-Lite to dealers, distributors and installers across the country. Goldie even has her own Twitter account (@GoldieHaulin) where she occasionally sends updates from the road.

With some downtime before InfoComm, I figured there was no better time to catch her for a one-on-one interview.

It was a sunny day in San Diego last week when I caught up with Goldie for the Q&A. She was wearing her usual outfit  – Chief yellow design across one side, Da-Lite blue on the other. Flattering, altogether.  She offered me some gasoline for refreshments. I politely declined.

I came prepared with questions. It was finally time to sit down and really get to know the Truck behind the curtain.

Joel: Thank you for taking the time to meet with me, Miss Haulin.

Goldie Haulin: Please, call me Goldie. It’s been nice to rest while the team sets up for InfoComm. May was hectic. You should’ve seen May. And pretty soon, we’ll be back at it again for the rest of the summer.

Joel: You’re going to InfoComm?

GH: You bet I’m going! I’ll be right outside waiting for people to stop by. I hear there will be plenty of games, refreshments and giveaways for people who have a golden ticket.

Joel: How do they get a golden ticket?

GH: Easy, just visit Chief booth C6830, participate in a ConnexSys Video Wall Mounting System demo, and you get a ticket. Tyrel (the Road Show Specialist) will also be there handing out prizes. There’s more about what’s going on on the Chief blog.

Joel: You are on twitter. How’s that going?

GH: It’s going well. I haven’t been tweeting much lately. I’m meeting other great AVTweeps. I also love having my picture taken, so any opportunity to share them is great.

Joel: Does the driver sing while driving?

GH: Ha! I’ll tell you what. He does sometimes. But I’m sworn to secrecy as to what he sings.

Joel: Not sure how to respond to that other than to ask another question or three! Where was the most interesting place you have ever appeared? What were people most excited to see from you? What are your plans after this?

GH: I loved passing by the Talladega Speedway, but sadly enough we were on a tight schedule at the time, so I didn’t get the chance to test my mettle. Or is it metal? Anyway, moving on. People have been really excited to see the new solutions from Chief and Da-Lite – ConnexSys, Kontour, Advantage and ViewShare are often at the top of the list. After this? I have no plans yet. I’m just focused on the Road Show and getting through the summer without any leaks.

Joel: I understand you went all out this year to be ready for the road?

GH: You can say it. I bulked up. After the success of the past several years, and with the addition of Sanus to the road show, I knew they would need more room to hold all the great solutions. I spent the winter making that happen.

Joel: How?

GH: Hey, I need to keep a few things secret!

Joel: OK, let’s get to know you a bit better through your preferences. Favorite movie?

GH: American Graffiti. It’s a car lover’s dream. I’d love to be driven by Harrison Ford!

Joel: Least favorite?

GH: Blues Brothers. So many crashes.

Joel: Favorite music?

GH: I’m partial to “It’s not the miles you’ve traveled” by Loretta Lynn right now.

Joel: What was it like before you were Chief’s official Road Show truck?

GH: Life was pretty dull. I was just one solid white color, but now I’ve got blue, yellow, and a bunch of other accent colors.

Joel: What is your favorite part of the country?

GH: I can’t choose. I love so many! The magnolia trees in the South, the cactus flowers in the desert, the Pacific Coast views, the great plains with roads as far as you can see, New England’s cobblestone streets are a trip into history.

Joel: So what’s next?

GH: We’re taking a break after InfoComm to head back to Minnesota for a week. We’ll start again after that. I keep rolling on. I’d hate to collect dust. Got to keep the Road Show moving, you know.

Joel: Thanks for your time, Miss Haulin’.

GH: No problem. And please, call me Goldie.

Road Show Truck

See Goldie at InfoComm

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More from San Diego

The Road Show is taking a break this week in the run up to InfoComm. Goldie Haulin’ will be at InfoComm this year to meet everyone for a tailgate party. Get your golden ticket at the Chief booth after a ConnexSys Video Wall Mounting System demo. Use the ticket for refreshments, games and rewards at the Road Show truck.

Da-Lite demo

Jennie runs through the latest from Da-Lite

Da-Lite demo

Quality is that way.

Road Show AV Solutions

Lots of Solutions all in a row

Da-Lite solutions

Da-Lite in the house.


Christie came along for this stop

Chief demo

Why do so many pics with mark appear to be set ups for magic tricks?

Chief AV Solutions

Checking out projector mounts

Demo AV solutions

Grabbing demo equipment

Road Show av solutions

Outdoors, with the new Road Show awning.

Road Show truck

Inviting shade for a sunny show

Da-Lite presentation

Gather round.


Ty-Boom bringing the telepresence.

Set up Road Show

Tyrel has set up down to a science

Road Show truck driver

Goldie the truck loves photo shoots with new people.

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San Diego Week

The Road Show has been in the San Diego neighborhood this week with plenty of stops to show local companies what Chief and Da-Lite have to help them with any project. The Road Show next heads to InfoComm, where we’ll be tailgating right outside the trade show. Read more at the Chief blog. Be sure to stop by the Chief booth #C6830 and demo the ConnexSys Video Wall Mounting System for your free golden ticket to refreshments, games and giveaways at the truck. Goldie Haulin’ would love to meet you.

Road Show sign

Road Show, that-a-way.

Road Show meet and eat

Meet and eat

TV mounts

Can you spot the product manager in this photo?

Da-Lite demo

Da-Lite takes the floor.

Outdoor AV solution stop

New to the road show this year, a truck awning for outdoor stops.

road show fuel

Road Show Specialist fuel.


Christie was on hand at this stop.


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